Coca-Cola has released an ad pre-Superbowl called CokeChase, and perpetually outraged Arab Americans are…um…outraged about it;
“The Coke commercial for the Super Bowl is racist, portraying Arabs as backward and foolish Camel Jockeys, and they have no chance to win in the world,” Imam Ali Siddiqui, president of the Muslim Institute for Interfaith Studies, said in an email.
“What message is Coke sending with this?” asked Abed Ayoub, [American-Arab Anti-Discrimination Committee]‘s director of legal and policy affairs. “By not including the Arab in the race, it is clear that the Arab is held to a different standard when compared to the other characters in the commercial,” he said.
CBS declined comment. Coca-Cola spokeswoman Lauren Thompson said Coke took a “cinematic” approach with the ad, employing the characters as a nod to movies of the past.
“Coca-Cola is an inclusive brand enjoyed by all demographics,” she said in an email. “We illustrate our core values, from fun and refreshment to happiness, inspiration and optimism across all of our marketing communications.”
Ayoub said ADC intended to contact Coke and CBS Corp on Thursday to “hopefully start a dialog.”
“I want to know why this happened and how can we fix this if possible before Sunday,” he said.
As a cowboy and former Vegas showgirl bus driver, I’m offended, too.